The heightened positive consumer sentiments this festive season have restored hopes in brands, as they are slowly surviving the storm caused by the pandemic. From discount offers to new festive collections, brands leave no stone unturned to attract consumers this festive season. The brands have launched digital and Television ad campaigns that are themed around promoting the values of togetherness and family bonding.
Few campaigns that have captured the true essence of Diwali is listed below:
Pepperfry
Pepperfry brand’s new Diwali campaign featuring Kareena Kapoor Khan and Saif Ali Khan. The campaign aims to showcase how great furniture can bring about a change in consumer lives through fun yet heartfelt stories. Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms, and OOH.
In the brand film, conceptualized by Upward Fall films, Saif and Kareena play a couple that is on the verge of taking their relationship to the next level of commitment, except with a few twists. the film showcases their interactions, punctuated with unexpected surprises and some delightfully endearing moments, highlighting the change and beauty that quality furniture can bring to consumers’ lives.
Commenting on the partnership and the campaign, Kashyap Vadapalli, Chief Marketing Officer & Business Head, Pepperfry said, “We are delighted to have Kareena and Saif on the Pepperfry team. They hold great appeal and affinity among our audience. While Kareena is stylish and glamourous, Saif brings regality and old-world charm. They are a perfect personification of the brand’s attributes. As we kick start this association with our most significant campaign of the year, I am confident that our new brand ambassadors will further strengthen the brand’s position amongst consumers. We are looking forward to conveying our messages in a much more impactful manner.”
Fujifilm
Fujifilm launched a series of digital ads signifying the importance of capturing moments that consumers hold close to their hearts, with a device that would capture them perfectly. The campaign focuses around a young household celebrating Diwali and the daughter creating memories that would last a lifetime using the Fujifilm Instax – the perfect gift for every occasion. These digital ads showcase how by availing the extremely affordable offers by Fujifilm India on the Instax special gift box this festive season along with a range of other products, customers can make this Diwali a memorable one, by cherishing, capturing, and celebrating small moments with Fujifilm’s INSTAX.
Speaking about the campaign, Koji Wada, Managing Director, Fujifilm India said, “India represents a unique demographic, one where there is a festival celebrated almost every day, such is its diverse geographic enormity. But, as the whole country gears up to celebrate Diwali and other similar festivals, we at Fujifilm wanted to recognize the love and emotion that goes behind these festivals and how the lessons of “Good over Evil” always stand forth. Through this digital ad campaign, we bring to light the innocence of the young which helps bring a cheer to the lives of everyone around them. The Instax Mini Gift Box is the perfect gift that one could not only give to others but also to themselves. We wish everybody across the country a gleeful and prosperous festive season ahead.”
Ferrero Rocher
Ferrero Rocher Moments has launched #MomentsMakeDiwali campaign.The campaign focuses on the belief that even on big occasions, it is always the little joys that add the spark and how deeply it gets entrenched in peoples memories. What makes a moment memorable is how we acknowledge its presence and make it perfect! Since its launch in India in late 2020, Ferrero Rocher Moments has been bringing that extra sparkle to consumers’ everyday occasions and ‘making their moments’ perfect.
Speaking about the campaign, Zoher Kapuswala, Brand Head- Ferrero Rocher India said, “With the upcoming festive season, we are positive that Ferrero Rocher Moments would be once again our consumers’ gift of choice. This product innovation from the house of Ferrero Rocher is in line with the company’s effort to provide affordable yet premium offerings to consumers. It further expands Ferrero Rocher’s existing portfolio by bringing a unique, enjoyable, and light-hearted experience for consumers to celebrate everyday moments. We are certain that during this year’s festivities, we will win the hearts of our consumers and make them smile and experience joy and happiness via moments that last.”
Godrej aer
Godrej aer, bathroom, car, and home fragrance brand, released a digital film series as part of #PowerPocketZarooriHai campaign, featuring actor Riteish Deshmukh. The Diwali special film released as part of the series, conceptualized by Creativeland Asia, showcases Riteish recommending the power-packed pocket to keep bathrooms fresh during the festive season, with its refreshing fragrance lasting up to 30 days.
Speaking about the launch, Sunil Kataria, CEO – India and SAARC, Godrej consumer products Limited (GCPL), said, “Godrej are power pocket comes with advanced gel-based technology making the fragrances more powerful and long-lasting. The products work efficiently even against the damp smell, making them a smart solution. With the digital film series, we wanted to showcase Godrej aer power pocket’s game-changing bathroom experience. We are pleased to partner with Riteish Deshmukh for this series as he brings his own charisma and humor making the films more interesting for consumers to watch.”
Tata CLiQ Luxury
Tata CLiQ Luxury, premier luxury lifestyle platform, announced the launch of their latest gifting campaign this festive season, today. The campaign encourages consumers to celebrate their deepest bonds with thoughtful gifts, while also positioning the platform as the go-to destination for #LuxeGifting.The brand film, titled ‘Soulmates’, portrays the bond between former spouses. The narrative briefly takes the viewer through their journey, showcasing how much they appreciate their time together and care for each other even after they've parted ways because they' ve been such an integral part of each other’s lives.
On the launch of the campaign, Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury said, “Festive season is indeed a time for celebration. At Tata CLiQ Luxury, we urge consumers to celebrate relationships that hold a special place in their hearts by expressing their gratitude and appreciation towards people who’ve played a significant role in their life through gifts that define their journey over time. Unlike this fast-paced world we live in, great relationships are built with time and so are the gifts worthy of them. Tata CLiQ Luxury provides curated premium and luxury brands across a wide range of categories that are crafted for the unhurried and perfected over time to celebrate special bonds and stories with thoughtful gifting options.”
Metro Shoes
Metro Shoes launches its new Autumn/Winter collection designed around its campaign #LetThereBeBright for a generation that doesn’t like to delve in the past and looks at the brighter side of 2022!
The new A/W range launched especially for the festive season this year by Metro Shoes celebrates the positive, happy side of life, even when times are tough, reiterating the need to #LetThereBeBright through all odds. The campaign is aimed at motivating and inspiring its consumers to embrace the bright side of life.
“The festive season brings families together in a joyous circle of love and celebrations. With our latest campaign #LetThereBeBright, we aim to inspire India to celebrate in style and appreciate the brighter moments of life. Each pair of shoes that is part of our A/W collection reflects a happy and vibrant spirit making you and every attire in your wardrobe light up,” said Alisha Malik, VP Marketing and Ecommerce, Metro Brands LTD.
Kalyan Jewellers
Gearing up for the auspicious occasion of Diwali, Kalyan Jewellers has launched the stunning Vedha collection – a line of handcrafted, heritage gold jewelry accentuated with opulent precious and semi-precious stones. These delicately crafted jewelry pieces exude an essence of old-world charm, with a tinge of the new-age style, to create a design aesthetic that is sure to stay in vogue.
Talking about the launch of the Vedha Collection, Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are extremely delighted to present our customers with the Vedha Collection, which is another unique brand that we are adding to our range of jewelry offerings. The timeless designs from the Vedha Collection beautifully translate India’s tryst with colors through shimmering gemstones and designs that draw inspiration from enduring jewelry traditions of our land. With this collection, we aim to offer our customers a unique way to wear and celebrate India’s rich craftsmanship legacy, and we could not think of a better occasion than Diwali, the festival of lights and new beginnings, to launch Vedha.”
Panasonic
Panasonic announced the second edition of its awareness campaign #DiwaliWaliSafai on responsible disposal of e-waste. #DiwaliWaliSafai campaign is an endeavor by Panasonic to sensitize consumers around the rise of e-waste and the need for its responsible collection, disposal, and recycling. The campaign is centered around the ritual of festive cleaning, an important and common practice in every household, during Diwali. While consumers get busy with celebrations, buying new items, they usually don’t pay attention to the disposal of their old electronics safely. With #DiwaliWaliSafai, Panasonic is urging everyone to proactively become active agents of change and make this Diwali greener by responsibly disposing of their e-waste. Panasonic is also offering free-of-cost home pick-ups for large appliances as well as assistance in identifying the closest collection centers.
#ContestAlert! #DiwaliWaliSafai is back with more zeal! Get set & switch on your safai mode, call us at 18001031333 to dispose your old appliances and stand a chance to win #PanasonicHomeAppliances! #InternationalEwasteDay
*T&Cs apply: https://t.co/tSj0ci8OwQ pic.twitter.com/BOOMnfRcet— Panasonic India News (@PanasonicInNews) October 14, 2021
Shirish Agarwal, Head – Brand and Marketing Communications, Panasonic India said, “We launched the #DiwaliWaliSafai campaign last year and received a really positive response which encouraged us to bring it back this year. The aim is to make #DiwaliWaliSafai into our flagship campaign to drive awareness on responsible disposal of e-waste during the festive season. Last year, we reached out to 20 million consumers through our digital platforms and are hoping to keep the momentum going this year as well.”
LG
LG Electronics announced the launch of ‘KHUSHIYON KA CARNIVAL’ campaign to celebrate the festivities of Diwali and the excitement of the ongoing Cricket season. Under the aegis of this campaign, consumers will get a chance to participate in a lucky draw and win prizes worth up to 19 Crores on the purchase of selective LG Home Entertainment and LG Home Appliance’s products. The consumers can avail of this offer till 15 th November 2021. The contest is applicable across India, except the state of Tamil Nadu.
Future Generali India Life Insurance Company Ltd
Future Generali India Life Insurance Company Ltd (FGILI) launched its 360-degree brand campaign titled “PAPAs Health Asli Wealth.” Through this campaign, FGILI urges fathers to prioritize their health and well-being amid the celebration of Diwali this year. The 360-degree marketing campaign was launched through a short video film on social media.
Commenting on the new initiative, Ashish Tiwari, Chief Marketing & Digital Officer, Future Generali India Life Insurance Company Ltd said, “The festival of Diwali celebrates close family relationships and triumph of good over evil. At Future Generali India Life Insurance, we are focused on promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while taking care of their health to stay fit and healthy. We believe that health is the true wealth for fathers who work hard to provide the best for their families. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”
