Mumbai: Bombay Shaving Company (BSC), is known to be one of few brands that constantly innovates itself to keep up with current trends. After coming out with customisable Raksha Bandhan kits last month, the mens grooming company has come up with Sacred Games themed kits.
To propel the range further, BSC has signed on series star Nawazuddin Siddiqui to promote the merchandise as well. Catering to the plethora of fans of Sacred Games, the kits come with quirky captions inspired by dialogues from the show.
Commenting on the association with Nawaz, Raunak Munot, co-founder, Bombay Shaving Company says, “Grooming is a very personal thing, restricted to the bathroom and dressing, so social conversations around it are limited, especially within men. We’re constantly looking for ways to spark these conversations through culturally-relevant themes, like Sacred Games, which is a popular show amongst our TG.”
He further adds, “Our specially curated Sacred Grooming Kits use the same tonality from the show, and who better to spark conversations around this offering than the main protagonist, Nawaz.” He concludes.
The limited edition kits are aptly titled #SacredKits
Link to Nawazuddin’s official Instagram account:
https://www.instagram.com/p/B1yfqCPBhFC/?utm_source=ig_web_copy_link
