Bloomingdale PR is honored to be appointed the PR agency for Singapore Indian Fine Arts Society’s (SIFAS) 75th Anniversary Celebration along with SIFAS Productions Limited SPL. They will enhance brand recognition, highlight achievements, and tell the compelling story of SIFAS’s legacy and commitment to inclusivity and artistic excellence.
Established in 1949, SIFAS is a key part of Indian heritage in Singapore, nurturing art across various disciplines. In 2024, it celebrates its Diamond Jubilee, focusing on talent growth and fine arts promotion. Amidst Singapore’s art evolution, SIFAS & SPL uphold their mission of protecting Indian culture while embracing diversity. Bloomingdale PR’s choice reflects its reputation for impactful campaigns and emotional brand-audience connections.
Diana Fernandes, Founder and CEO of Bloomingdale Public Relations Pte. Ltd. said, “We are honoured to be chosen as the PR agency for SIFAS’ 75th Anniversary Celebration. As experts in strategic communication, we are excited to collaborate with SIFAS to highlight its contributions to the cultural landscape of Singapore and to craft a compelling narrative that resonates with both local and international audiences.”
Expressing SIFAS’ excitement for the partnership, Menaka Gopalan, Executive Director of SIFAS, commented, “As we celebrate our Diamond Jubilee, we are thrilled to collaborate with Bloomingdale PR to showcase SIFAS’ rich heritage and cultural significance. Together, we aim to commemorate our achievements over the last 75 years, as SIFAS continues to pave the way for a vibrant future for Indian fine arts in Singapore.”
SIFAS not only commemorates its milestone anniversary but also honors 20 years of the Festival of Arts. Showcasing Indian fine arts in Singapore, the festival has collaborated with Esplanade and featured global and local talents. This year, it celebrates 20 years with various events, highlighting its cultural impact and future vision.
Bloomingdale PR is committed to amplify SIFAS & SPL’s message and ensure that its Diamond Jubilee celebrations create a lasting impact for the institution.
