MUMBAI: BlackCab, a creative marketing agency has announced its social media partnership with Indri Single Malt Whisky, for crafting a campaign inspired by a series on HBO called ‘House Of The Dragon’. This partnership introduces Indri’s latest expressions, bringing to life a digital experience designed specifically for social media platforms.
For this campaign, BlackCab drew inspiration from the dark and epic world of the series, infusing Indri’s brand identity with a cinematic flair. Mood boards were curated to evoke an air of mystery and elegance, incorporating props such as swords, goblets, flags, and candles. These elements, set in dark, atmospheric surroundings looked to bring a sense of timeless tradition to life while embodying the Indri Single Malt.
The campaign featured a blend of static and dynamic content, with videos and imagery evoking the grandeur and power of the two stark houses from the epic series. By weaving the story elements into Indri’s whisky narrative, BlackCab looked to enhance the collectible expressions mystique and appeal, offering a visual feast for whisky lovers and fantasy fans alike.
The aim the agency explains was to not only highlight the craftsmanship of Indri’s exclusive collectible expressions but also to tap into the cultural zeitgeist around the series. It focussed on merging the worlds of whisky and fantasy to craft a story that it hopes resonates deeply with connoisseurs and collectors.
The social media rollout strategically showcased content to emphasise Indri’s latest release as a must-have collectible. The campaign looked to capture the essence of tradition and innovation, ensuring a lasting impact on whisky aficionados.
For more details on the new collection, find the link below.
HBO: https://www.hbo.com/
Instagram: https://www.instagram.com/indrisinglemalt
Indri Website Link: https://www.indri.in/house-of-the-dragon-exclusive-edition