Mumbai: In a move addressing India’s escalating climate challenges, Berger Paints India Ltd., the country’s second-largest and fastest-growing paint company, has launched its latest Home Cooling Paints Range—WeatherCoat Anti Dustt Kool, HomeShield Roof Kool & Seal, and HomeShield Tank Kool—under the refreshing and relatable campaign theme, “Garmi Gone, Thandak On.”
Recognizing the sharp uptick in temperature levels and energy consumption, Berger Paints has introduced this science-backed, passive cooling paint range as a cost-effective, sustainable alternative to conventional cooling methods like air conditioners. The innovative solutions are designed to lower indoor temperatures by up to 10°C, significantly cutting electricity dependency and promoting energy efficiency in heatwave-prone regions.
The campaign launch comes as Indian cities battle the urban heat island effect, which causes concrete-heavy urban environments to retain and radiate heat, raising both discomfort levels and power usage. Berger Paints’ cooling solutions offer a low-tech yet powerful method of reducing heat ingress across rooftops, walls, and water tanks—helping households, especially in lower-income brackets, cope with extreme heat.
Abhijit Roy, MD & CEO of Berger Paints India Limited, stated, “As a company that understands the evolving challenges of modern living, we see it as our responsibility to offer solutions that are both forward-looking and deeply relevant to everyday life. With rising temperatures becoming a pressing concern, our focus has been on developing innovations that not only address immediate comfort but also contribute to long-term sustainability. The WeatherCoat Anti Dustt Kool, HomeShield Roof Kool & Seal and HomeShield Tank Kool range is a step toward empowering Indian households with smarter, more efficient ways to adapt to changing climate realities.”
Targeted Solutions for India’s Heat Challenges:
- WeatherCoat Anti Dustt Kool offers dual benefits of exterior surface cooling and dust resistance—keeping homes cooler and cleaner.
- HomeShield Roof Kool & Seal works on concrete and asbestos rooftops, offering heat reflection and waterproofing in one solution.
- HomeShield Tank Kool is specially developed to keep stored rooftop water cooler, ideal for homes in sun-exposed zones.
These products are positioned as affordable, easy-to-apply solutions for energy-conscious consumers, with significant relevance for independent homes across urban and semi-urban India.
