In Week 10, Zee Rajasthan opened up with 90% market share (Source: BARC, TG Rajasthan News Genre, Wk 10’22, 15+, All, 0600-2400hrs). News 18 Rajasthan, the nearest competition garnered 8% market share against to others around 2%.
Zee Rajasthan’s new initiative of going hyperlocal news has to be accounted for this big win. Raising local issues and catching the pulse of the state has always been at the center of Zee Rajasthan’s reporting and it clearly shined through in the latest BARC ratings.
On this big win, Purshottam Vaishnava, CEO, cluster 2, Zee Media said “We are proud of Zee Rajasthan and the trust and love that viewers have showered upon us. Our content is in synergy with what people want to consume and 90 % market share is a proof of that, being a Marwari myself I understand the hyperlocal pulse of the state and the commitment of my team who are responsible for this historic win”
