CNBC-Awaaz surpassed Zee Business to claim the top spot in Hindi business news, according to BARC’s latest data. According to BARC data, CNBC-Awaaz has a 52.4% market share, overtaking Zee Business at 47.6%. (BARC; market share% 24 hrs, TG: AB Males 22+, HSM (U+R), Wk 10’24, All days)
Speaking on the channel’s performance, Anuj Singhal, Managing Editor, CNBC-Awaaz says, “CNBC-Awaaz has a simple mantra to be the number one Hindi business channel: Viewer first. We take viewer feedback very seriously and our motto is to make sure our viewers make money. For last 2-3 years, Hindi business channels were surviving just on tips. 30-40 trading tips on a daily basis. However, at CNBC-Awaaz we have realised that the new Bharat and the new audience is now no longer interested in just tips. They want to learn and earn. Hence our programming has a healthy mix of trading ideas and educational content. For example, we spend bulk of our pre-market time detailing the market setup and stocks setup and the trading ideas are taken only in a 10-minute window. Everyone in our panels is SEBI registered and the calls are reviewed periodically and the ones with better strike rates are preferred.”
CNBC-Awaaz, a versatile brand on TV and Digital, evolves to match the dynamic business landscape, steadfast in delivering news and insights for navigating today’s global economy.
Anuj Singhal adds, “The channel also gets a lot of advantage of being part of a large network. It can rely on the large reach of network for research and big corporate and political interviews, which is crucial especially during elections. We also believe in making our shows interactive and hence we do daily caller shows and I personally do a YouTube live daily for 30 minutes.”
