As per the latest data released by BARC (BARC; market share% 24 hrs, TG: All 15+, Guj/D&D/DNH, Wk 08’23, All days), News18 Gujarati has bagged the top spot in the Gujarati News segment with 25.5pc market share this week as compared to 25.1pc last week.
According to the BARC data, ABP Asmita stood second at 23.9% market share, whereas the market share of TV9 Gujarati was at 19.4%. Sandesh News stood at 14.6%, VTV and Mantavya 24×7 News captured 13.2% and 3.5% market share respectively.
An official statement from the channel read, “With the most robust line up of Prime Time shows & anchors in the news genre, News18 Gujarati presents shows that offer unmatched perspective and also decode the news to make it easily comprehensible. This results in tremendous resonance for News18 Gujarati with the audience.’
With an aim to keep its programming and presentation unique, the channel has invested in editorial resources, along with state of the art studios and its ground network of reporters.