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Home Industry Brief

BARC data reveals India’s No.1 Hindi news channel

by MN4U Bureau
August 8, 2024
in Industry Brief
Reading Time: 1 min read
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BARC data reveals India’s No.1 Hindi news channel
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New Delhi: According to the latest data from the Broadcast Audience Research Council (BARC), News18 India has claimed the top spot in the Hindi news segment, moving 2% ahead of Aaj Tak. 

The BARC data reveals that Aaj Tak struggled to catch up with News18 Indiawhich led with 74576AMA’000s compared to Aaj Tak’s 73249AMA’000s. TV9 Bharatvarsh secured 62397 AMA’000s, followed by India TV and Republic Bharat with 54323 and 53671AMA’000s, respectively. (Source: BARC |Metric: AMA’000s| TG: NCCS All 15+ | Period: Wk31’24, 24 Hrs, All Days |Market: HSM)

News18 India stands out in the Hindi news genre with its robust lineup of prime time shows and top tier anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. The channel’s shows provide unique perspectives and simplify complex issues, fostering significant viewer engagement and loyalty.

News18 Network is an undisputed leader in terms of viewership both on TV and digital platforms. With viewers’ undivided attention in every segment, the group has emerged as the go-to source for news.

-Based on Press Release

Tags: Aaj TakAman ChopraAmish DevganBARCBroadcast Audience Research Council (BARC)Hindi News ChannelKishore AjwaniNews18 IndiaPrateek TrivediRubika Liyaquat

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