Banijay, a global media and entertainment group, announced the completion of its buy-out of Endemol Shine India, leading to a reorganisation of Banijay in India and Asia.
Both Banijay Asia and Endemol Shine India will now work under the leadership of Dhar, who has been appointed as the Founder and Group CEO.
Commenting on the development, Dhar said, “The reorganisation of Banijay in Asia is our biggest and boldest move yet and aligns with our ambition to drive further growth in India and Asia at-large. Leveraging the creative potential and possibilities of both brands, we will now strategically pursue complimentary yet independent creative portfolios to offer the most diverse, and compelling cross-genre content from across the globe, to our Indian and Asian platforms and screens.”
Commenting on the restructuring, Marco Bassetti, CEO, Banijay, said, “Deepak is a leading creative and entrepreneurial force in Asia, and in our partnership thus far, he has successfully created an impressive slate, and a host of fruitful partnerships with major buyers and partners worldwide. In this new phase for the business, he will now focus on unlocking and aligning other strategic growth avenues to put Banijay in a dominating position, both in India, as well as Asia.”
Having led Endemol’s India operations between 2005 and 2018, before launching Banijay Asia and overseeing its strategic growth, Dhar will now continue his focus on leading the wider group’s content strategies, partnerships, new business, and alliances, in addition to building both companies’ reputations in generating new IP, informed an official statement.
The statement further added that Dhar will now finesse the structure of Banijay in the region, setting group-wide roles, as well as dedicated creative positions within the respective production entities.
Dhar added, “I’ve been fortunate to have been involved in the growth of both the businesses since their inception in India. Now, managing both to drive growth across the region, is a bit of a surreal feeling. I look forward to working closely with my colleagues at Endemol Shine India and Banijay Asia to continue to create path-breaking content and having fun along the way.”
The group stated that Key personnel-related news will be announced in the coming few weeks.
