MUMBAI: AutumnGrey Bangalore, a Grey Company along with Axis Bank has launched Achh.ai. This is a platform dedicated to making festive shopping more thoughtful and rewarding. Through Achh.ai, a cinsumer can now not only discover exclusive offers but also receive gentle reminders to do good along the way, aligning with the companies say is the true spirit of the season.
By allowing users to type or speak to find deals, Achh.ai aims to ensure a seamless experience while introducing an element of mindfulness to festive shopping.
The platform’s approach aims to align with Axis Bank’s philosophy of ‘Dil Se Open’, extending this openness to include acts of achhai (goodness), especially during a time when giving matters most.
Anusha Shetty, chairperson, group CEO Grey India, said, “We envisioned Achh.ai as more than a tool for finding discounts; it’s a celebration of kindness and community. It’s our way of bringing a little more achhai to each shopping moment, elevating festive buying to something more impactful.”
Influencers like Jatin Sapru, Karan Wahi, Nupur Sanon, Saransh Goila etc have shared their experiences with Achh.ai across food, shopping, travel etc.