MUMBAI: In line with the occasion of Women’s Day, Autocar India and Mahindra And Mahindra have partnered once again for #WomenWithDrive. This is a community-building initiative focusing on empowering women auto enthusiasts through a curated driving experience.
This is the fourth edition of the event.
It will kickstart with a flagging off from The Grand Hyatt in Mumbai. A convoy of Mahindra cars driven by women from diverse professions will head to Adventure Square in Aamby Valley City on 9 March, 2024. The event will offer tailored events aimed to help women experience the joy of driving.
#WomenWithDrive serves as a continuation of Autocar India and Mahindra & Mahindra’s collaborative efforts to fight gender stereotypes in the automotive industry. The initiative looks to provide a platform for women from various walks of life to come together with like-minded individuals and hone their skills, building a community along the way. The event also focusses on providing a space for women in traditionally male-dominated driving scenarios, The goal is to help change the pre-existing perceptions around endeavours such as off-roading, and boost the participants’ confidence behind the wheel.
The event — which has seen participants including doctors, lawyers, and entrepreneurs in the past — has seen each edition look to build upon the strengths of the previous one. With previous editions helped participants showcase their skills through experiences like convoy driving, auto-crossing, off-roading, and more.
