I expect Gaana to double to 400 million users in the next 2 years: Prashan Agarwal
While International music streaming platforms such as Spotify and Amazon Prime Music may have a strong brand and recall value,...
Week43: Sony Sab leads Hindi GEC & Urban. Dangal; Rural
Mumbai: BARC India released the data for week 43 and we saw that Sony SAB led the Hindi GEC pay...
BARC week 43: Zee Kannada leads Kannada, Star Maa; Telugu
Top 5 Kannada Channels As per the viewership data released by BARC for week 43, Zee Kannada tops the charts...
Brandintellé provides for the need of a consolidated process for all marketing activities: Biswajit Das
Brandintellé Services is a centralized marketing system that exercises end-to-end hyper process automation to organize massive data of all marketing...
GroupM examines the changing media landscape through large advertisers spend
GroupM’s new publication - Media Landscapes, has Top GroupM executives Rob Norman, GroupM Senior Advisor and Brian Wieser, Global President,...
Bomb Campaigns this Diwali
Diwali is truly a festival that brings the entire country together and brands don’t miss the festival to reach out...
Home lockers market in India witnessing 15% YoY growth despite a low penetration: Mehernosh Pithawalla, Godrej Security
Godrej Security Solutions recently launched their campaign #BilkulSafeHai and its new TVC with Ayushmann Khurrana as the face of the...
The LG-Whirlpool stock-shot fiasco: An all-new low in lazy advertising, or a freak coincidence that doesn’t matter much?
The pipeline of communications has shifted from the towncriers on bullock carts to, among digital and other mediums including massive...
Our regional business has contributed to a lot of growth post NTO: Prathyusha Agarwal, ZEEL
While broadcasters have not yet recovered from the impact of TRAI’s new tariff regime. Niche genres such as English entertainment...
Azim Lalani, Firstpost on 9 Months: A digital show parenting and childcare now renewed for its fourth season
Firstpost’s 9 Months, a digital show on parenting and childcare, recently launched its fourth season. The show on the day...
