Opinion: McDonald’s goes overboard on its date with ‘A lot can happen at Rs.179’
The last few days have seen several brands buzzing for the wrong reasons. There was Zomato with ‘Kachra’ that didn’t...
South Side Story – Beyond the report: Digital and traditional are co-existing in the South
JioCinema has been aggressive in the streaming business, the numbers are impressive and the content is free. When it comes...
Media Abby 2023: HUL, Coca Cola, Amazon and Mondelez brands dominate shortlist
Shortlists for the Media Abby of the Abby One Show Awards, winners of which will be feted at Goafest 2023...
How Will the Proposed Gambling Laws Affect Online Casinos
We all know how popular online gambling has become in all parts of the world. However, India has always been...
BrandSutra Goes National
BrandSutra, the segment dedicated to marketing in The Free Press Journal, is set to go national with content partnerships in...
BrandSutra Lecture In Pictures
On Friday, 21st April 2023, the ad guru behind iconic films like Pepsi’s ‘Yeh Dil Maange More’ and Maggi ‘It’s...
Storyteller on song: Ad filmmaker Prahlad Kakkar opens up, enthralls
Creative people like Piyush Pandey are worth their weight in gold for a reason, observed Prahlad Kakkar - what separates...
Do big film ideas need big actors? Balki says it helps, Anurag Kashyap differs
Does a big idea need big actors? That was the question posed by moderator Suhasini Maniratnam, Partner, Madras Talkies and...
‘Changemakers for Good’ underlines power of communication as a force for good: Srinivasan Swamy, AFAA
The Asian Federation of Advertising Associations (AFAA) is all set to judge entries for its first ‘Changemakers for Good’ awards....
What proposed e-com policy changes could mean – for players, sellers and consumers
A new e-commerce policy is expected to put an end to inventory-based sales on platforms while also ending the practice...
