World Mental Health Day Campaigns 2022
World Mental Health Day is observed on October 10 every year to raise awareness around mental well-being and the social...
Do box office duds dent endorser appeal and fees?
‘Two flops don’t dent star power’ - Ambi Parameswaran, Brand Coach, Brand Strategist, and Founder Brand-Building.com Ambi Parameswaran Celebrity endorsement...
Brands spread cheer and celebrate Navratri with ingenious campaigns
Durga Puja is celebrated across the nation with great zeal and optimism. This year it becomes more special with the...
Meghna Yesudas and Shruthi Subramanian: Creatives’ Envy, Fathers’ Pride
There was enough reason to cheer for India at the Cannes Lions this year. So it came as no surprise...
Hindi GEC topped with more than 20 pc share of GEC genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report on Advertising in GEC genre for Jan-Jun’22, 50 pc indexed growth observed compared to Jan-Jun’20 and...
Brands reiterate the importance of a healthy life on World Heart Day 2022
The World Heart Federation (WHF) celebrates World Heart Day annually on September 29 to raise awareness on the crucial effects of...
Indian sports promising short video genre, can grow 10-fold: Shashank Shekhar, Moj and ShareChat
Post-acquisition of TakaTak earlier this year, short video platform Moj launched in 2020 is catering to close to 300mn monthly...
Tanishq unveils festive collection ‘Alekhya’ to ring in ‘Pehli Diwali’
Tanishq has launched a festive collection 'Alekhya', billed as a seamless blend of intricacy, heritage and traditional designs with modern...
Comeback Wishlist Part 4: Rajdoot, Hotshot, World Space Radio, Gold Spot, Cadbury Bytes
Jolene Fernandes Solanki As an admirer of bikes, I loved the Rajdoot then. Just like a Bullet you can't...
Brands gear up to welcome Maa Durga with musical creative campaigns
Durga Puja is the most awaited festival and is just around the corner with preparations in full swing especially in...
