BCCI has announced equal international match fees for Indian women and men cricketers. Sponsorships and endorsements depend on viewership and...

TAM AdEx released the Cross Media Report for Ecom-Gaming category on TV, Print, Radio and Digital during Jan-Aug’22. TV The...

To Terence D’souza’s mother, her son seemed to be on his way to college to attend classes like any other...

Brands illuminate Diwali and spread cheer with inspirational campaigns. HP HP this year has announced to host local artisans at...

With Diwali around the corner, brands enhance the festive mood of the audience with sparkling campaigns.  Haldiram’s  Haldiram’s is making...

Devika Seth Bulchandani, Global CEO of Ogilvy, wanted India to be her first market visit after her appointment to her...

Brands in full swing with joyous campaigns spreading festive cheer among the consumers.  Kalyan Jewellers Kalyan Jewellers’ latest Diwali campaign...

According to TAM AdEx-Report for Celebrity Endorsements on Asia Cup (Y 2016–Y 2018–Y 2022), ad volumes grew by 3.8 times...

Kannada film ‘Kantara’ meaning ‘Mystical Forest’ released on 30th September to a rousing reception. Critics and fans have been generous...

Brands gear up with heart-warming campaigns and urge people to celebrate Diwali together with family, friends and loved ones as...