‘Only 31pc of India’s digital video audience estimated to be paying subscribers’
What are the evolving video trends in the Indian market and the factors fueling the growing video views? Within the...
‘Convenience driving audiences, addressability driving advertisers to connected TV’
The event focused on how the TV industry is witnessing a transformation and India is set to become the third...
Dr. Agarwals eyes scale, augments discoverability with digital push
The 65-year-old eyecare chain has been on an acquisition spree. The third generation of promoters are also expanding organically. Demand...
Ad insertions dip by 13pc on Digital Advertising in the third quarter: TAM Report
According to TAM AdEx-Report on Digital Advertising for Jul-Sep’22, the medium saw 13pc fall in ad insertion. Continuous drop is...
Wunderman Thompson eyes growth across consumer journey; will not lose ‘creative bravery’ says CEO Jasani
“It’s been another year of bringing forth the agenda of being an integrated agency which talks about end to end...
AI for the new normal: Discovery, value, segmentation, retention
The 39th edition of World AI Show held on 23 November 2022 in Mumbai highlighted the endeavours and advancements in...
Brands join the FIFA World Cup 2022 fervour with striking campaigns
The FIFA World Cup 2022 kick-started from 20th November to 18th December in Qatar. It is the 22nd edition of...
Padded up for the team game: Vignesh Murali, Equitas Small Finance Bank
“Cricket is something very critical for me in terms of keeping me motivated at work too. If you look at...
Kaya zooms in on Tier 2, 3 towns in new expansion strategy
Kaya Limited’s annual results for FY 2022 reveals that it had 71 clinics in 22 Indian cities and 23 clinics...
Straight Talk – Digital only channel of hope for pleasure products: Vishal Vyas, TTK Healthcare
Would Indians buy vibrators like their western counterparts? Or would they prefer some other product from a ‘pleasure superstore’? When...
