Syska Spotlights Growth With Expanding Product Line
"The Syska Group, whose founders ran distribution for brands like Nokia and Samsung in the past, started off with its...
Ad volumes for Durables sector leap by 21pc on Television: TAM Report
TAM AdEx released the Cross Media Report for Durable sector on TV, Print, Radio and Digital during Jan-Sep’22. TV During...
Christmas Campaigns 2022
Brands celebrate Christmas by spreading the ‘joy of giving’ with warm campaigns. Brands featured are iThrive, Wiggles, Carry My Pet,...
ET Medialabs Eyes Slice of Apac Digital Pie
Digital agency ET Medialabs headquartered in NCR, which bills itself as a growth advertising and analytics company, has expanded overseas...
‘Platforms taking disproportionate share of creator revenue, this needs to change’
The CII Marketing Leadership Summit 2022 organised by the Confederation of Indian Industry (CII) in Mumbai on 20 December 2022...
WGC seeks to stoke future demand, woos young adults with investment pitch
The World Gold Council (WGC) is targeting young investors with its latest campaign, highlighting gold as a secure and versatile...
Akshay Kumar and Vidya Balan are the most visible Celebrity brand endorsers: TAM Report
According to TAM AdEx-Celebrity Endorsement Report for Jul-Sep’22, 29pc share of the ads’ telecast on TV were endorsed by celebrities....
Hamdard looks to leverage Safi equity, extend it to more product lines
Unani healthcare and wellness major Hamdard Laboratories that houses the legendary syrup Rooh Afza (foods division) and blood purifier Safi...
ZEE5 aims to be the homepage for Bangla content consumption
ZEE5 unveiled its upcoming content slate at an event in Kolkata on Saturday, 10 December 2022. Samrat Ghosh, Chief Cluster...
Ad volumes per match drop by 57pc during ICC T20 World Cup 2022: TAM Report
According to TAM Sports Report on ICC T20 World Cup 2022 Advertising, the amount of advertising during the final game...
