Republic Day campaigns 2023
Brands celebrate the unity and diversity of India with patriotic Republic Day campaigns. Brands featured are Godrej Group, Air India,...
Hindi movies dominate with more than 40pc share of ad volumes for Movie genre: TAM Report
According to TAM AdEx Report on Rewinding Y 2022 for Movie Genre on TV, 20pc indexed growth in ad volumes...
Impassioned: ‘The Storyteller Mom’ who believes stories can heal – Ancy K Sunny
Ancy K Sunny from Kochi discovered her passion for storytelling during the pandemic. Being on the desk of a weekly...
Takeaways from Wavemaker’s Spotlight: Will Jio be the disruptor of 2023?
Wavemaker India launched the inaugural edition of ‘Spotlight 23’, a report highlighting top 23 strategic focus areas in digital and...
Newer revenue streams fueling growth of indie music creators: Sunil Khanna, Songdew
What do MG Motor, Fabindia and Pepe Jeans have in common? They are all playing music by independent creators today,...
Is the deluge of finfluencers (of all kinds) eroding credibility?
In November 2022, the Securities and Exchange Board of India (SEBI) revealed that it was working on guidelines for financial...
Ad volumes dip by 2pc on TV News genre in 2022 over 2021: TAM Report
According to TAM AdEx Report on TV News Genre for Rewinding year 2022, a slight drop of 2pc in ad...
Influencer outfit Dot Media charts expansion agenda driven by content, products
Dot Media, a company in the digital influencer space, is looking to grow with the launch of new products, a...
‘Women’s IPL will be a game-changer and break the stereotype’
The inaugural season of Women's Indian Premier League (WIPL) is to be hosted from 3 to 26 March 2023. A...
Services sector ad volumes clock 29pc growth on Television: TAM Report
TAM AdEx released the Cross Media Report for Services sector on TV, Print, Radio and Digital during Jan-Oct'22. TV Services...
