Music streaming platforms will go pay in India in 18 to 24 months: Vikram Mehra, Chairman, IMI and MD, Saregama India
The music streaming business has been built on this unsustainable platform whereby they pay the music producers but don’t make...
Valentine’s Day campaigns 2023 – Part 1
Brands celebrate the season of love with unique and thoughtful campaigns. Cadbury 5Star Cadbury 5Star has launched yet another unique...
Will digital ad revenue overtake that on linear TV in IPL 2023?
It’s Star Sports versus Jio Cinema. Or linear TV versus OTT. Whichever way one looks at it, it’s war. Indian...
Radio medium clocks 25pc growth in ad volumes in 2022: TAM Report
According to TAM AdEx Report on Rewinding year 2022 for Advertising on Radio, ad volumes increased by 25pc and 8pc...
From cord-cutting to cord-never: Behavioural change – more than cost – driving cable and DTH churn
At a kirana store in Kodambakkam, Chennai, a small colour TV set used to play soaps and religious channels from...
World Cancer Day campaigns 2023
Brands spread awareness and positivity with heart-warming campaigns on World Cancer Day. Brand campaigns featured are Care Hospitals, Netmeds, Narayana...
Think Through: Will a paid streaming password sharing feature work in India?
OTT platforms have been facing the problem of sharing of passwords, incurring significant revenue losses. Netflix's planned crackdown in the...
Ad volumes drop by 6pc on TV Music genre in 2022: TAM Report
According to TAM AdEx Report on Rewinding Y 2022 for Music Channel Genre on TV, 11pc indexed growth observed compared...
Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
According to TAM AdEx Report on Rewinding year 2022 for Advertising in GEC Genre on TV, 2pc growth observed compared...
Plant-based meats: Non-vegetarians buying in with a conscience
Plant-based meat products considered to be meat substitutes have gained a lot of prominence. With rising awareness of climate change and...
