Originals critical for OTT differentiation, should be ‘made for India’ at right budget: Experts
OTT originals with powerful story-driven content have connected resoundingly with audiences. Shows like Sacred Games, Pataal Lok, Family Man and...
Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case...
Think Through: Explained – Why watching IPL on digital will be 10X cheaper than TV
Indian Premier League (IPL), one of the most popular sporting events in India, is expected to see a spurt in...
Think Through: Will CTV become the preferred choice for viewers this IPL 2023? Will free streaming of IPL grow viewership across the spectrum?
The much awaited 16th edition of Indian Premier League (IPL) will kickstart on March 31, 2023 with the first clash...
Is consolidation the way forward for the long tail in OTT?
Something’s got to give, as they say. Edtech has course corrected. A couple of meat D2C brands have burnt their...
Think Through: Besides more eyeballs, time spent expected to rise with free streaming of IPL
Digital video entertainment has seen a massive growth over the years due to various factors. Besides the plethora of choice,...
Impassioned: Playing to win – Gourav Rakshit
The twitter post after winning Gold in 40+ Singles at Racketlon 2023, Thailand Open, says it all. For the champion...
‘There has been a shift in the way people are discovering content and music post pandemic’
The live and experiential industry is recovering significantly post the pandemic, said Gaurav Mashruwala, Business Head, Viacom18 Live (Integrated Network...
Need to get consumers to pay for what they listen to: Blaise Fernandes, CEO, IMI
Music consumption is going up year after year with one reason being cheap cellular data. Smartphone penetration in Tier 2,...
