E-com looks beyond Tier-1, bets big on festive season
Meesho.com’s annual festive sale kicks off on 23rd September. The event last year saw over 80pc orders coming from tier...
Resonant notes, straight from the heart
Ajay Sathyan was three and a half when his parents spotted his connect with music. Formal training in carnatic music...
Brands honour the spirit and intelligence of Engineers with technically brilliant campaigns
In India the Engineer’s Day is celebrated on 15th September to acknowledge the brilliant minds of the Engineers helping in...
‘Price inefficiency in offline channels will go down in 3-5 yrs’
The Sleep Company, launched October 2019 with a vision to upgrade the quality of comfort in ‘sleep’ and ‘sit’ with...
Words and Music: One Love, One Heart
Shelton Pinheiro pursued literature through graduation and post graduation. It helped him at his first job at National Institute of...
Will declaration of paid promotions dilute efficacy of influencer posts?
The government is expected to come out with guidelines for paid promotions by influencers shortly. Mandatory declarations of the same...
Ad insertions surge by threefold on Digital advertising during Jan-Jun’22: TAM Report
According to TAM AdEx Report on Digital advertising for Jan-Jun’22, ad insertions surged by 109 pc compared to Jan-Jun’21 and...
Heartwarming Onam campaigns from brands spread festive delight
Onam is the most revered and celebrated festival of Kerala marking the harvest season and rejoicing King Mahabali's return to...
Teacher’s Day 2022: Brands honour the selfless dedication of Teachers with insightful campaigns
‘Teachers Day’ is celebrated every year on 5th September to acknowledge the dedicated contribution of teachers in the society. The...
Sunita Machado: Finding her calling, fuelling kindness
Former media executive Sunita Machado recalls that she had always been extremely passionate about the social sector. She has volunteered...
