Feeding the monster: Content challenge for OTT in focus at CII Dakshin 2023
The market size of OTT in India is Rs.10,500 crores, inclusive of subscription and advertising revenue. It is expected to...
Tupperware going out of business? Where will its sellers go?
A staple in every Indian household and a mother’s favourite kitchen accessory, Tupperware is going through a financial crisis and...
Will mandatory display of qualifications hit health and wellness influencers?
The Department of Consumer Affairs announced on 11th April that the Government will come up with guidelines for influencers that...
Do speculative news stories on acquisitions aid or mar deals?
A cola maker has been in the news for ages now. First it was believed that a global leader was...
The coffee journey for India has just started: Rajat Agrawal, Barista Coffee
Of the 320 Barista outlets in over 100 Indian cities, over 200 are in the North, about 50 in the...
Will streaming vs broadcast war rejuvenate IPL?
Most IPL promos this year by the broadcaster and the streaming partner went head on - wooing the viewer to...
When you bank with us, you contribute: Vignesh Murali, Equitas Small Finance Bank
'Enabling livelihoods and elevating lives'. How did you arrive at purpose as a differentiation and how is Equitas delivering on...
As Indian short video apps slide, Reels and Shorts to ride #10bn opportunity: Experts
No matter where you go, you will find at least one person scrolling down short-form videos (SFV) as though his...
TTT forays beyond short-form content; eyes more YouTube watch time, feature films in the works
At four episodes of 30 minutes each, ‘Jab We Matched’ on Amazon MiniTV marks Terribly Tiny Tales’ (TTT) foray beyond...
Without innovation there cannot be consumer love: Bharat Sethi, Rage Coffee
The Virat Kohli-backed omnichannel coffee venture claims to be on track to close this financial year with a Rs.100-cr topline,...
