Archies rebuilds retail presence, eyes space for ‘social expression’ marketplace
The pandemic was a testing time for anyone in retail, perhaps more so for brands in discretionary spending categories. For...
Wakefit wakes India up to sleep, grows beyond mattresses
Founded in 2016, Wakefit generated revenue of Rs.825 cr in the financial year 2023. The mattress major’s stated aim for...
The young and the restless GenZ: Impermanence inbuilt, but grounded in their own way
Born-with-the-net GenZ was in focus at a webinar conducted by the Market Research Society of India (MRSI) on 14 June...
Impassioned: Sreeju Premarajan – One audition that added a musical track to life
An oblivious enrollment in a music audition – that’s all it took for Sreeju Premarajan to embark on a fulfilling...
D2C Summit: ‘Higher volume of luxury sells in tier 2, 3 towns; with fewer returns than metros, tier 1’
Day one of India’s D2C Summit & Awards saw a panel on ‘Future of FMCG & Consumer Brands in Digital-First...
Wellbeing ups omnichannel play, driven by gut and beauty range
Edited Excerpts: From net revenue of under Rs.20 cr in FY 22, you had stated in November 2022 that you...
Goafest 2023 Scorecard: High on Entertainment, Inspiration
Abraham Thomas, CEO, Reliance Broadcast Network Abraham Thomas Knowledge Seminars : 3 Live Entertainment : 4 Networking : 4 After...
Goafest 2023: Creativity is bringing the best out of your team – Harbhajan Singh
After Arjuna Ranatunga, Mitali Raj and Kapil Dev in past editions, it was the turn of ‘Turbonator’ Harbhajan Singh to...
Goafest 2023: On the sidelines – What’s the one big change coming? (Day 2)
'Data-driven content marketing is gonna be huge' Siddhant Kaushik Obviously it will be subjective to the category and brand, but...
Goafest 2023: Real time cross-channel measurement in focus
What is the point of audience measurement data that is available a week or nine days later? How does it...
