The core ORRA customer is the woman who has come into her own: Cecil De’ Santa Maria
ORRA began its journey in 1888. Can you briefly trace the brand’s journey since inception? 1888 makes for a really...
Finolex rides reputation, drives distribution to grow FMEG share
Finolex Cables, which started with electrical wires 65 years ago, saw its turnover rise to over Rs. 4,500 cr in...
Where product reigns supreme: The story of skincare D2C startup FoxTale
When former investment banker and VC investor Romita Mazumdar decided to turn entrepreneur, she had seen a bit of the...
We’re making products for tomorrow’s customer: Karan Shah, Society Tea
‘Of the tea people. By the tea people. For the tea people.’ That’s how the ‘About us’ page on Society...
When you can feel what is happening around you, you can create powerful work: Josy Paul, BBDO India
At the Ipsos After Hours - Mumbai Edition, Josy Paul, Chairman and Chief Creative Office, BBDO India, got candid about...
Our focus is more to make in India, sell in India and overseas: Hitesh Singla, KAI India
Did you know in Japan there are 110 different varieties of knives? And there are different nail clippers for toe...
Salon-driven O3+ eyes omnichannel growth
Founded in 2004, O3+ has come a long way. How has the brand grown over the years? O3+ has been...
Blink your eyes, shoot the target – Is gesture controlled gaming the future?
Facial recognition has found another application. With Google’s Project GameFace, one can engage in gaming without the use of one’s...
Woodland puts its best foot forward beyond its core
Brand Woodland is coming out of the Covid woods. Like most lifestyle brands, it took a hit during the pandemic....
The impact of a wish…
When the cherished wish of a 3 to 18-year-old with a critical illness comes true, it is more than a...
