India is a small market for us but it has growth potential: Martyn Wady, Denman Professional
Denman Professional, an 80-year old hair brush brand, is looking to expand its presence in the Indian market. On Tuesday,...
Palmonas to launch 9k, 12k gold; eyes global markets for demi-fine jewellery
Palmonas, an 18k gold-plated jewellery brand that offers fine (silver base) and demi-fine (stainless steel base) collections, is planning to...
IAA Voice of Change: When more mainstream brands start adopting larger issues, you are going to see real change
The IAA Voice of Change initiative saw two panel discussions in Chennai on August 31, 2023 on "Gender Portrayal from...
‘It’s about the customer and the brand, not about the where and when’
BlueStone started operations in 2011. Can you trace the brand’s evolution since inception? You were almost made to feel lesser...
Brand salience of Mastercard has gone up with cricket association, says Raja Rajamannar
Mastercard, which acquired title sponsorship rights for BCCI international and domestic home matches in September 2022, taking over from Paytm...
Mother’s Recipe open to acquisitions, looks to ramp up distribution
Desai Brothers bought Mother’s Recipe in 2002. From pickles, today you also have spices, chutneys, papadams, ready-to-cook products, cooking pastes...
Little Italy looks to enter London; sets up factory to feed FMCG play Acasa
Little Italy Group, which operates a chain of speciality restaurants, entered the gourmet food market with Acasa in 2020. It...
Our product is the core of the brand: Saahil Nayar, Swiss Beauty
Founded in 2013, how has Swiss Beauty grown since the launch? There was a clear gap which was identified and...
‘Performance-based influencer marketing is present reality’
We live in the era of influencers. There are many who trust their word and look forward to their suggestions...
Trust in influencer marketing hit; is performance-linked pay the future?
Influencer marketing has become an essential part of the media mix. From those with millions of followers to the ones...
