Reliance Industries, led by Mukesh Ambani has strategically expanded its major presence in the media and entertainment sector through several...

The AdTech market is projected to grow from $579.4 billion in 2023 to $1,496.2 billion by 2030 at a compound annual growth...

Farmley is a healthy snacking brand founded in July 2017 by Akash Sharma and Abhishek Agarwal. The brand specialises in...

Last year there was hectic competition going on between Disney India and Viacom18 to get IPL ad revenue. For the...

Actress Poonam Pandey faking her death from cervical cancer as part of a marketing stunt has sparked public outrage. Netizens...

“Trust is the best tool for marketing and if you want your customers to trust you, start trusting them,” said...

The history of non-fiction content on Indian Television goes back to the early television broadcasting days- where the non-fiction content...

The Print Media giant Dainik Bhaskar Newspaper Group is in the forefront of innovation amidst the challenges faced by the...

In the dynamic landscape of digital influence, brands are experiencing a significant shift in their association with influencers. A Diwali...

ZEE5 onboarded Abhirup Datta in 2021 as the head of AVOD Marketing. With nearly 20 years of experience, Datta has...