Censoring of Television Serials: A practical act?
Saji Cherian, the newly appointed Kerala Culture Minister, has made a statement that the censorship of Malayalam Television serials centered...
YouTube’s new agreement policy will benefit brands to reach wider audience, experts
YouTube has updated its Terms of Service effective from June 1 for countries outside the United States. The updates include...
Zee Telugu has made a place in the audience’s hearts with creative, aspirational, and positive content: Anuradha Gudur
Choosing a younger demographic was our venture back then, to this day Zee Telugu launched some of the best shows...
IPL 2021 Suspension: Will the unused ad budgets be diverted to other mediums?
The 14th edition of the Indian Premier League (IPL), one of the most awaited sports events in India, was suspended...
Kerala assembly polls: TV emerges as the most preferred medium with 67% ad insertions
Pinarayi Vijayan led Left Democratic Front (LDF) government has come back to power in Kerala for a second consecutive term...
Hyper-Local Connect, High Reach and Mass appeal makes Radio the trusted Medium during Elections
West Bengal assembly elections witnessed a fierce battle between the political parties. Mamata Banerjee led Trinamool Congress to attain one...
65% of our business comes from Tier 2 & Tier 3 cities: Gaurav Khanna, CEO, Gourav Luminaries
Gourav Luminaries is an Indian manufacturer and distributor of affordable electrical goods in Tier 2 & Tier 3 cities. The...
Going ahead, we will be focusing more on the digital medium: Piruz Khambatta, Chairman, Rasna
Rasna has recently launched a digital forward strategy. The brand, which is known for its I Love You Rasna” Tagline...
60 percent of our television spends are directed towards regional markets: Joy Chatterjee, Mankind Pharma
Mankind Pharma has recently expanded its OTC (Over the Counter) range of products by incorporating Health OK, a multivitamin tablet...
We believe in the power of sports marketing as it allows us to capitalise on consumer enthusiasm for the sport, Mark Titus, Nippon Paint India
Nippon Paint has a sponsorship alliance with Royal Challengers Bangalore (RCB). To commemorate this, Nippon Paint unveiled a new Blobby...
