Brands are timeless, so are SRK & Salman Khan!
The popular beverage brand Pepsi and the homegrown brand from Coca-Cola- Thums Up has roped in Salman Khan and Shah...
A career break can be a great culture to imbibe in the long run, industry welcomes LinkedIn’s new feature to represent career breaks
Microsoft owned leading professional network LinkedIn has normalized taking a career break by adding a new feature on its platform....
From halting product sales to pausing investments in Russia- brands stand up for Ukraine
Russia is facing global isolation with its unjustified invasion of Ukraine. Several countries across the globe condemning the invasion are...
We are focused on offering ‘Saaf Suthra Manoranjan’ shows and making the viewers connected to the culture: Amarpreet Singh Saini, CCO, Bhojpuri Cluster- ZEEL
“Bhojpuri GEC category was entirely driven by movie channels. Our detailed background research and surveys in the Bhojpuri category has...
Our overall marketing strategy has always been digital-first, Tarak Bhattacharya, Executive Director, Mad Over Donuts
“Donuts are still between a niche and staple product, we want the product to be more consumed and thereby staple...
Union Budget 2022: Budget proposals to boost consumer sentiments and to have favourable impact on organised jewellery retail
The Gems and Jewellery industry which contributes 7.5% to India’s Gross Domestic Product (GDP) and 14% to India’s total merchandise...
Focus 2022 with Boby Paul, General Manager – Marketing, Manorama Online
Manorama Online wish list- 2022 By Boby Paul, General Manager – Marketing, Manorama Online The year 2021 remained as challenging...
Broadcasters welcome Govt’s diktat on the release of News Channels Ratings; Optimistic on revival of AdEx
In a major development in the release of news channel ratings which was on hold for the past 16 months,...
IPL title sponsors from 2008 to 2022
The Chinese mobile manufacturer Vivo has pulled out as the Indian Premier League’s (IPL) title sponsor. The Tata Group has...
South Zone topped in Cryptocurrency advertising in Print with 43% share of ad space during Jul- Nov’21: TAM Report
During the Jul-Nov'21 period, Cryptocurrency related advertising was at its maximum in the month of Oct'21. The sports genre alone...
