Consumers are now open to trying new brands, posing challenges to FMCG giants: KP Khalid
With a rich background in senior leadership roles within leading soap and detergent brands such as Jyothy Labs, KP Khalid,...
Will Reliance’s entry threaten established brands in the white goods market?
Reliance Industries Limited (RIL) is poised to disrupt the dominance of multinational corporations in India's consumer electronics and home appliances...
MyG sets a target of Rs 4000 crore turnover; to generate 5000 new jobs in 2024-25 fiscal year
MyG, one of the leading names in premier Mobile Phone & Digital Electronic Gadgets Retailer in South India has set...
Bombay Shaving Company’s controversial ad sparks marketing morality debate
Prachi Nigam of Uttar Pradesh gained widespread attention for achieving an impressive 98.5% in her Class 10 board exams. However,...
Mohanlal’s endorsement elevated Kiwi Premium Ice Cream’s visibility and expanded market reach: Sameem Ansari
In conversation with Medianews4u.com, Sameem Ansari, the Managing Director of Kiwi Premium Ice Cream delved into the brand journey from...
Cerelac and Bournvita crisis: Brands must address criticism, communicate openly, and proactively resolve issues
The brands frequently find themselves entangled in crises that can shake consumer trust to its core, especially in the ever-evolving...
Bournvita Row: Govt advisory will broadly impact consumer behavior, revenues, regulatory compliance, and industry dynamics
The government has advised all the e-commerce companies to remove drinks and beverages, including Bournvita, from the health drinks category...
Government is committed towards revising uplinking and downlinking regulations: Anurag Thakur
“India’s rich tapestry of cultures and languages thrives on the strong regional media,” said Minister of Information and Broadcasting, Anurag...
Boundaries of Competitive messaging
The recent advertisement by BoAt, claiming supremacy over Apple, has undoubtedly stirred up a heated debate within the advertising world....
Advertising, like God, works mysteriously but effectively: Anantha Narayan
"Advertising is like God, nobody knows whether it works - but it works," said Anantha Narayan, Founder of Blue Noodles,...
