Elon Musk’s Twitter Buy: Impact on Influencer Marketing
US billionaire Elon Musk acquired the microblogging site Twitter last week for $44 billion, one of the largest buyouts in...
As consumer sentiment remains positive, jewellery brands bet big on Akshaya Tritiya
India is the second-largest consumer of gold in the world, apart from being considered the safest investment it has an...
Diageo India’s content marketing is not outwardly promotional, instead serves to educate consumers: Ruchira Jaitly
McDowell's No1 Soda, Diageo India's flagship brand, has been associated with Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan...
Will the Murdoch-Uday Shankar magic work for Viacom18?
Reliance and Viacom18 announced an alliance with Bodhi Tree Systems, a platform of Lupa Systems' James Murdoch and former Walt...
AVOD strategy: the way forward for Netflix in the Indian market?
The American subscription streaming platform, Netflix, has witnessed a sharp drop in subscribers. The platform has announced the loss of...
We use the principle of accessibility and personalization in our marketing plans: Khatija Lokhandwala, Zivame
Zivame has recently launched a unique property called "UNHOOKED", featuring eight beautiful women, their unique body types, and their one-of-a-kind...
Akshay Kumar endorsing the Pan masala brand fairly irresponsible, while fetching him all the moolah: Experts
Bollywood actor Akshay Kumar landed in the soup with his latest endorsement of the Vimal Pan Masala brand, where he...
TCL India will focus more on offline marketing and advertising in 2022: Vijay Kumar Mikkilineni
The Consumer electronics brand TCL has reiterated their passion for cricket through its association with Sunrisers Hyderabad for the third...
Hybrid learning approach is the way forward for Edtech companies : Arpit Agarwal, Extramarks Education
Extramarks Education is a new age 360-degree digital learning company focused on the Pre-school, K-12, Higher studies, and Test Prep...
Is Twitter a reliable source of big announcements from a listed company?
The food aggregator Zomato announced the launch of a 10-minute food delivery service called ‘Zomato Instant’ on March 22. Deepinder...
