Not just KGF, RRR; regional content fuels national TV, too
Language barriers are breaking in the world of feature films, and it is more noticeable of late. The success of...
Brands in Pride Month: In solidarity with the community or pride-washing for optics?
Pride Month 2022 has arrived and for the past few years, national and multinational brands are taking part in the...
Innovative use of data a differentiating factor in ad campaigns today: Siddharth Devnani, SoCheers
In an emailed interaction with Medianews4U, Siddharth Devnani, Co-Founder & Director, SoCheers, spoke about the agency’s growth trajectory, South expansion...
Layer’r Shot Must Pay: From penalty to advertising ban to banning the brand – what is the best deterrent?
We asked a cross section of people, from adland to brand consulting to an NGO working on gender about the...
What is the role and relevance of print newspaper ads today?
How relevant is print media, in particular the newspaper, as an advertising medium today? This question has been posed for...
Ambassador 2.0: Success hinges on product and makeover, not legacy
The Ambassador was once a status symbol in India. At the time, car ownership itself was a status symbol and...
Will Web3 ensure data privacy or make data access easier for investors?
The reality is that things like virtual fashion and shopping are here. NFTs are enabling trade, call it by whatever...
Netflix goes all out for Stranger Things Season 4
Netflix’s flagship science fiction horror drama, Stranger Things- Season 4 return on May 27 with part 1 (the first five...
9 Indians feature in Forbes 30 Under 30 APAC – Media, Marketing and Advertising Category
Forbes announced its seventh annual edition of ’30 under 30 Asia’ list. The list recognized 300 young trailblazers across the...
Representation of women is not just for the women of India; it is truly for the whole nation: Swati Bhattacharya on Political Shakti – TOI Campaign
FCB India won India’s First Fusion Pencil at the One Show 2022, and the winning campaign was ‘The Nominate Me Selfie’ for...
