MyGlamm: Personalised Beauty Brigade Seeks Phygital Scale
MyGlamm, the DTC beauty products brand from content-to-commerce unicorn The Good Glamm Group, is planning to expand its physical presence...
Maitri@25: The creative comrades soldier on
Indie agency Maitri Advertising Works completed 25 years in 2021. From starting off operations in Kochi, Kerala to setting up...
All hopes on #Onam2022
Onam, which marks the start of the festive season in the country, is around the corner. The floods in 2018...
We have to be present where India is present; majority want to buy through agents: Tanya Marwah, Go Digit Insurance
Go Digit General Insurance launched its new brand campaign, an anthem featuring ambassador Virat Kohli titled “Do the Digit Digit”...
Wellness firm Vieroots eyes funding to take retail route
Bengaluru-based wellness firm Vieroots Wellness Solutions Private Limited, which is backed by Bollywood actor Suniel Shetty, is eyeing a fund...
Protesters see red over Kaali poster; Will the attention beget viewers?
Indian filmmaker and actor Leena Manimekalai landed in soup after the latest poster of her documentary 'Kaali' showing the goddess...
TDS on influencer freebies: Move recognises creator economy, enforceability in question
With effect from 1st July 2022, a new Income Tax provision demands that a 10-pc tax is deducted at source...
Has the edtech bubble burst?
Edtech companies are on a layoff spree. The reopening of schools post pandemic has had an adverse effect on the...
Growth of OTT won’t impact television viewership: ZEE Telugu’s Anuradha Gudur
When we interacted last year, you spoke of (i) curating content based on audience needs and (ii) catering to a...
Are direct premieres on big OTT history? What’s the future?
A Tweet from trade analyst Sreedhar Pillai on 8th June 2022 said, ‘OTT major platforms have now stopped buying small &...
