Podcast boom: Are brands keeping pace?
PwC's Global Entertainment & Media Outlook 2020 placed India as the third largest consumer of podcasts (after the United States...
Cycle Pure looks beyond South to push the pedal on market share
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure, believes that the pandemic has changed consumer buying...
Sensationalism can only fetch short-term benefits: Karan Abhishek Singh
To say that the Hindi news space is highly competitive would be an understatement. In conversation with Medianews4u.com, Karan Abhishek...
#MadeInIndia #MakingIndia: Cycle Pure Agarbathies
The history of Cycle Pure Agarbathies from N Ranga Rao & Sons (NRRS) is as old as the incense stick...
#MadeInIndia #MakingIndia – Indian brands that make us proud: Parle-G
At a time when the Indian market was flooded with pricey, imported products, Mohanlal Dayal Chauhan entered the biscuit segment...
Will spiralling costs of cinema tickets drive people further to OTTs?
Multiplex chain PVR raised ticket prices by 23pc citing inflation, cost of labour, and redevelopment costs, according to a report...
How will GST hike on online gaming hit ad spends, prize pools and smaller companies?
A final decision on GST to be paid by casinos, online gaming companies, and those in horse racing is expected...
Has ‘The Legend’ delivered for ‘The Legend – Saravana Stores’?
For the uninitiated, The Legend released in cinemas last Friday, following several waves of publicity thanks to relentless marketing efforts...
First-party data in focus even as third-party cookies get extended lease
Tech giant Google has further delayed the phase-out of third-party cookies in its market leading Chrome browser. In 2021, Google...
Print media battles surge in production cost on bounceback path
Print publishers across the board agree that newsprint costs are going through the roof. Thankfully, publishers who use a mix...
