Is lack of ABC certification likely to affect print ad rates?
Several publications have not gone in for a certification of their circulation figures via the Audit Bureau of Circulation. For...
Flexing her way to fitness and fame
“Age is really only a number and it’s not an obstacle to achieve any goals or follow your passion, especially...
The Hindu Group recharges with redesign – To enhance experience, woo ‘new’ readers
The Hindu Group (THG) Publishing’s English dailies The Hindu and businessline have donned a new look. The redesigning was done...
Comeback Wishlist Part 3: Illustrated Weekly, Campa Cola, LP Records, Dipy’s, Ford Mondeo
The iconic ‘Illustrated Weekly’ Ranjeet Kate ‘Illustrated Weekly of India’ by Times Group was a great contemporary weekly read. With...
Comeback Wishlist Part 2: Walkman, Murphy Radio, Ambassador, Air Deccan, Campa Cola, Madan Mohan
Continuing with the comeback wishlist, where we ask industry professionals about the brands they would like to see relaunched. Come...
Comeback Wishlist Part 1: DD ‘Classic’, HMT, TikTok, Gold Spot, Favre-Leuba
‘Comeback’ seems to be the flavour of the season. Following a slew of iconic auto brands making a comeback, came...
Will fatal mishaps stall electric two-wheeler takeoff?
The public is watching keenly as electric two-wheelers go up in flames, time and again. It is not just low-speed...
Brahmastra hits target: Has #BoycottBollywood lost steam?
Bollywood – or rather a significant part of it – has a new challenge. More than one release has been...
Jewellers look to make the most of pent-up demand this festive season
Consumer sentiments towards gold purchases during the festive period were muted for the last two years due to the pandemic,...
In D2C, product and positioning are the differentiators: Mathew Joseph, Sleepyhead
Sleepyhead is a D2C home lifestyle brand headquartered in Bengaluru. Its CEO and Co-founder was the marketing head of parent...
