FICCI Frames 2023: Good TV news content difficult unless incentivised by viewers – Avinash Pandey
The first day of FICCI Frames 2023 witnessed a panel discussion on 'Future of Broadcasting: Indian Entertainment's Most Bankable Sector'....
Scripting an Equal Romance: Milan Vohra
Milan Vohra's first book ‘The Love Asana’ (Harlequin, 2010) made her the first Indian Mills & Boon author. Her second ‘Tick-tock We’re 30’ (Westland,...
iD Fresh Foods to launch smaller SKUs to woo North, West markets
iD Fresh Foods, the maker of the eponymous idly/dosa batter and heat-and-eat parottas, among others, is keen to grow in...
TVS Eurogrip aims for a ‘Brunch & Biking’ ride every quarter
TVS Eurogrip’s on-ground rider engagement IP ‘Brunch & Biking’ has chalked plans to organise one ride every quarter. The IP...
Are brands steering clear of Ramzan of late?
Brands leave no stone unturned during festive occasions. Apart from festive offers and collections, campaigns riding on the mood are...
Real impact of CSK partnership will be seen this year: P Madhavan, TVS Srichakra
You launched the ‘For a country full of turns’ campaign in May 2021. How has it delivered for the brand?...
The accidental lyricist: R Venugopal
After joining mechanical engineering, R Venugopal realised that it was not his forte. He always had a flair for writing...
Will Amul controversy dent brand’s equity in Karnataka?
A social media post from dairy giant Amul on its foray into the milk and curd category in poll-bound Karnataka...
We need to continue speaking with consumers: Jai Krishnan, Samsonite
Travel is back. How much growth in overall sales are you witnessing compared to the last two years? We had...
Lee Cooper woos the young with global legacy, influencer affinity: Q&A with Jayesh Sali, Reliance Retail
Lee Cooper's summer campaign 'Life is out there' features youngsters in the outdoors. What is the primary TG for the...
