Has affordable OTT helped mitigate content piracy?
If the late ’90s and early 2000s saw pirated movie copies in the form of CDs and DVDs being commonplace,...
The job of our businesses is to make journalism succeed – LV Navaneeth, The Hindu Group
Journalism has seen irreversible changes as have all forms of media, thanks to rapid proliferation of technology. Germany’s state-owned international...
Will perceived threat to Milma scar Nandini’s image in Kerala?
Controversies surrounding milk cooperative societies seem to have no end. A few months after the row surrounding GCMMF’s Amul’s entry...
Are brands giving Father’s Day step-motherly treatment?
The shifting role of the male – and father – in society is showing in pop culture and advertising. Heralded...
Buoyant Duroflex bets on tech and Virat Kohli to sustain momentum
The brand has signed Alia Bhatt as the first brand ambassador in 2021. A few days back you have signed...
Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara
Started in 2020, luggage and accessories maker Mokobara Lifestyle opened its first offline store in Bengaluru in May 2023. The...
Goafest 2023: ‘You need to stand for what you believe and the brands will come back to you’
A panel discussion titled ‘Creator Calling Creator’ curated by the Advertising Standards Council of India witnessed an in-depth discussion on...
Goafest 2023: ‘Creativity in advertising is about generating original and useful solutions’
A talk on day two of Goafest 2023 themed ‘Supercharging creative effectiveness: unleash the potential of your campaigns’ by Ed...
Goafest 2023: Size doesn’t matter for brand love; ‘Reach, media and capital no longer big brand advantages’
A panel on the theme 'Brand love suffering at the altar of short term sale' on day one of Goafest...
Goafest 2023: The Final Countdown (2) – ‘Connections, creativity and a blast’
"This year, it's even more special" Are you attending Goafest this year? How many editions have you attended so far?...
