Safety first: Debate rages on posting childen’s pictures on social media
‘To share that really cute image of my child or not’ – that’s a dilemma parents often face. Then there...
Celio shows how to keep a brand relevant, attract younger audiences
When did Celio enter the Indian market? How has it grown in terms of size and geographic presence? Celio entered...
Impassioned: Setting the world stage on fire with Salsa – Nidhi Agarwal
Meet Nidhi Agarwal. The communication professional is trained in Latin dance and she has kept her passion alive – a...
IAA Voice of Change: Ads should balance commercial and societal aspects; time to end conversations and start actions
The IAA Voice of Change initiative saw two panel discussions in Chennai on August 31, 2023 on "Gender Portrayal from...
Neil Patel Digital India looks to up headcount from 200 to 500 in two years
Neil Patel Digital India (NPDI), which commenced operations four years ago, has grown to a headcount of 200 and a...
The scarce successes of social media apps: What will it take to be the next Insta or Twitter?
The rise and fall of social media applications over the years have left a trail of dashed digital dreams. Platforms...
Praggnanandhaa as brand ambassador: Which are the categories with a ready fit?
Rameshbabu Praggnanandhaa became the second Indian after Viswanathan Anand to reach the World Chess Final in more than two decades....
‘Kitchen Treasures’ association with Manju Warrier has helped beyond measures of ROI’
You launched the Onam campaign a few days back. Tell us about it. Visakh Purushothaman Kitchen Treasures as a brand...
Marketers, media owners look to ride positive consumer sentiment this Onam
Kerala’s biggest festival is fast approaching. Brands national and regional spend 20 to 50 pc over their normal marketing spends...
Demography has taken a back seat: Poulomi Roy, RSH Global
Sunil Agarwal (Co-founder and Chairman) said recently that the target is Rs.1,000 cr in three years, growing 20 to 25 pc annually....
