Content creation no longer an arm’s length conversation between brand and production house: Varun Shah, Prodigious
How has the production landscape in India changed in the recent past? The production landscape has greatly evolved over the...
Portfolio Night 2022: ‘This gen can be much stronger creative people than we are’
The One Club for Creativity’s Portfolio Night 2022 was hosted on 2nd June at Mudra House in Mumbai by three...
Will Titans win elevate Pandya’s endorsement arc?
Hardik Pandya could seemingly do nothing wrong this IPL, leading debutante team Gujarat Titans to a title win. Dhruv Jha,...
Sports content brings in audiences not necessarily on the platform otherwise: Ferzad Palia, Viacom18
This series is billed as the first attempt at a docudrama on a cricket match by an OTT platform. Who...
Consumers can evaluate communication for authenticity and brand intent: Manasi Narasimhan, Mastercard
Medianews4u spoke with Manasi Narasimhan, Vice President & Head, Marketing & Communications, South Asia, Mastercard on connecting with consumers, contactless...
Kanakia charts cinema comeback with tier-2 & 3 focus, differentiation
Kanakia Group’s Cinemax was bought by PVR in 2012. The real estate company had originally forayed into the cinema exhibition...
There is a major shift in ‘Top of the Mind’ recall: Pradeep Gupta, Axis My India
Medianews4u in conversation with Pradeep Gupta - Chairman and Managing Director - Axis My India on the Changing trends in...
‘Start with an idea or go home’: Piyush Pandey
Medianews4u caught up with Piyush Pandey - Chairman Global Creative & Executive Chairman India – Ogilvy at the launch of...
We will be adding many more regional channels in the near future: Anindya Khare, Zee Media Corporation
In an emailed interaction with Medianews4U, Anindya Khare, Marketing Head, Zee Media Corporation outlines the growth of ZEE Media, its...
Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India
In an e-mailed interaction with Medianews4u.com, Vinit Kapahi, Head of Marketing, Aviva India, explains the changes that Covid has thrust...
