The influence of Performance Marketing on the landscape of Direct-to-Consumer brands
We are living in an era where online marketing is evolving at a breakneck pace. Brands are adopting performance marketing...
On the occasion of India’s 75th Independence Day, here’s looking back at how seniors have been represented in Indian advertising in the past decades
Independent India is a senior citizen. It has been through its share of ups and downs, seen times change and...
Why content creators need to embrace OTT platforms for better growth and impact
OTT (over-the-top) services have received a lot of attention in the last three years, completely transforming the way we consume...
How can advertisers address trust deficit for BFSI brands?
The Indian BFSI sector has witnessed exponential growth in recent years as the sector has been valued at over INR...
CMOs – New Leaders of Data Than Self-Servicing Data Advocates
Regardless of the industry, the marketing function has become, the company's most data-driven division. Despite this, not all marketing organizations...
Purpose-led marketing for start-ups
Any business's success depends on its ability to articulate and live its purpose clearly. If the purpose is to land...
The Solution to Your Reduced Marketing Budget Could Lie With Your Consumers
Indian startups are staring at falling valuations and a slowdown in funding with VCs advising founders to conserve cash and...
Current Disruptions in BFSI advertising
Digital disruptions are taking place in the BFSI industry and its time BFSI advertising adapted to the current changes. BFSI...
The Rise of the Regional: A New Wave in Influencer Marketing
A report from IBM found that the pandemic accelerated the push towards e-commerce by 5 years. Similarly, in this time,...
How Diversified is the Customer’s Purchasing Pattern in India?
The Indian retail sector has seen substantial changes as a result of the recent expansion of e-commerce and consumers' growing...
