Effective marketing is very tough to get right. Marketers have to juggle a lot between creative demands, channel decisions, and...

In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...

With the penetration of digital technologies and mobile phones, gamification has emerged as a powerful solution to drive consumer engagement,...

Digitization or Digital Transformation has been at the center of all boardroom conversations since the pandemic struck in 2020. From...

The world of marketing has been significantly disrupted as social media has become a vital part of our lives. When...

Businesses and companies continuously seek new and innovative ways to communicate with their customers as technology progresses. Marketers leverage cutting-edge...

The music industry is undergoing a profound change. On the one hand, music discovery has shifted from radio to streaming,...

Even a needle in the haystack today is integrated with advanced technology. Everything depends on technology, from how an individual...

With rapidly increasing digital space, organizations are finding it necessary to indulge performance marketing in their marketing strategy for reaching...

Plenty of research and well-planned thought process goes into formulating the digital marketing strategy for customer acquisition. In the earlier...