Consumer needs are shifting sands and evolving faster than ever. Brands are constantly trying to understand what their customers want...

Regional language dailies were the least affected during the pandemic. Ofcourse, advertising during the peak of the pandemic was few...

As a channel sales leader, you would agree that channel partners – be it, distributors, dealers, retailers and last-mile influencers...

The PR industry is the ‘baby’ of the digitalisation era - meaning, I believe it can survive anything. In a...

What is the first thought that comes to your mind when discussing a business strategy or a new launch? What...

The Esports industry in India has kept surpassing expectations since the pandemic and 2022 was another remarkable year that elevated...

Have you ever walked into a store and immediately felt drawn to a particular product, simply because of its colour?...

Calendar 2022 was practically the first near-normal year since Covid began in early 2020. The normalcy helped leading language dailies...

In 2022, the advertising and marketing industry experienced a roller coaster ride. Some ad campaigns provided us with "aww!" moments,...

The Covid-related lockdown has positively catalysed the growth of online news in India in terms of number of new users,...