Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia
As we approach the festive season, there is no escaping the shopping frenzy as well as the deals, discounts, and...
The Emergence of the Rise-and-Grind Culture, Moonlighting, and Peer Pressure: Are We Heading Towards a Mass Burnout Spur?
In recent decades, numerous work-specific trends have emerged for good, better, and bad, whether great resignation, quiet quitting over employment,...
Digital marketing agencies and their data problems: understanding how to fix it
There’s never been so much data available as of today. The internet went mainstream in 1991 and marketing pretty much...
How the Metaverse will Change the advertising industry
A revolutionised universe in computing, Metaverse is the next generation concept of the future of the internet transforming user experience...
Pivot or perish? Thriving through tough times in B2B SaaS
Hercules discovered that every time he struck the head of Hydra, two grew in its place. While some grow weaker...
How digital marketing enhancements make shopping more convenient for consumers
When it comes to purchasing today's consumers, the convenience part of the shopping trip is now digitally enhanced with research,...
Rising popularity of animation content in non-English languages
Over the last decade, the Indian animation industry has progressed from an outsourcing paradigm to developing its own intellectual animation...
Technology is changing the landscape of influencer marketing
As marketers, we've all either included a 'Influencer Marketing' component as part of our overall 360 marketing campaigns or watched,...
Unravelling a brand identity
Earlier this year we decided to look inward and take a deep dive into what our brand name meant for...
How to utilize PR to master the art of storytelling?
The art of storytelling requires imagination, creativity, expertise, and practise. A good story is one that is accessible to all...
