The ‘Average’ Indian Automobile Commercial
The night is dark, perhaps just before dawn. City lights abound, with the road a ribbon stippling across the landscape....
What justifies brand ambassadors in marketing strategy?
The value of constructing a company's brand identity, producing original content, and using advertising and social media marketing techniques is...
Why is Public Relations vital in the Real Estate Sector?
An intriguing aspect in the construction sector is the 7.5% rise in the current quarter of FY22, compared to a...
How social media provides new opportunities for brands to drive consumer interest
If your company's marketing plan consists just of a website, you're missing out on a lot of potential customers. According...
How can PR create brand advocacy?
When competitors' brands overshadow your company's, it can be very frustrating. And without brand visibility, no matter how good your...
The menace of fake reviews and a counter from DOCA
The Department of Consumer Affairs recently announced a framework to keep a check on fake reviews of products and services...
Why Should the Real Estate Brokerage Sector Adopt a Tech-Enabled Communication System?
The real estate sector has a reputation for being resistant to new ideas and approaches and for being slow to...
Click to Open – Unraveling Email 2.0, the secret power behind customer success in E-commerce
Emails are an essential channel for marketers to engage with their customers. Today, successful email campaigns are built on relatable...
Email Marketing Practices: The Good, the Bad, and the Ugly
Email marketing has a history of four decades, and as a marketing channel it has been consistently delivering the maximum...
What changes can performance marketing agencies bring in for better ROI?
A significant share of Digital marketing is now focusing on targeted-performance marketing: personalized messages, direct messages, Buy Now, and form...
