Pudhe Chala: Chalo moves forward, from India to the world
‘Is this what we want to do? Put more cars and bikes on the road? Only 2 to 3 pc...
Weekend Rewind: Balasore, World Test Championship, Gitanjali Aiyar, Brij Bhushan Singh, Mahsa Amini
#Balasore The train accident was a tragedy of mammoth proportions and resulted in unbelievable grief. As is the case with...
1pointsize creates specialist 689 for brand naming and logo design using numerology and dowsing
Does dowsing work? Can dowsing help you find water? These are the subjects of many online articles. Several theories attribute...
Opinion: An award is as good as its awardees – even if they don’t make it to the show
Unlike an award for creative or media campaigns that go to an entrant organisation, individual awards are tricky. Any award...
Goafest 2023: Gender equality begins at home – but advertising shapes that behaviour
Work like Ariel's Share The Load and the Tanishq Remarriage film get talked about,win awards, and show that the ad...
Weekend Rewind: #Goafest
For the few thousand-odd people who thronged to Goa for the annual advertising festival organised by the AAAI and Advertising...
Goafest 2023: Can media agencies shed ‘money savers’ tag to go up the value chain?
How can media agencies can move up the value chain? With a change in their established positioning as ‘media agencies’,...
Goafest 2023: If you don’t have consistent principles, you won’t be able to respond to change – Nick Law
Nick Law “Our biggest sin is when we start differentiating things for efficiency,” said, Nick Law - Global Creative Chairperson,...
Goafest 2023: ‘Data has democratised the marketing function’
Are we really processing the data to make marketing decisions in an informed manner? Posing the question, moderator Vikram Sakuja,...
Goafest 2023: Over the next 18 months, late stage startups will either get profitable or go out of business – Rajan Anandan
“We are back to normal. 2021 was not normal. The cycle has corrected,” noted Rajan Anandan, MD of Sequoia Capital...
