Weekend Rewind: Chandrayaan 3, Delhi Floods, Ind Vs WI, Jawan Prevue, Mahsa Amini
Chandrayaan 3 This moon mission has stoked patriotic fervour, as one would expect. Even before the marvel took off. And...
Weekend Rewind: MS Dhoni, Threads App, Indian Football, Jailer, Mahsa Amini
#MSDhoni As someone rightly said, the debate on who the G.O.A.T. is will continue. As newer greats come, the debate...
Opinion: Who is responsible for ordinary advertising? Client or agency?
When we see an ordinary piece of advertising, the first to get roasted is the agency – especially if it...
Weekend Rewind: RIP daCunha, Eid Mubarak, Byjus, Ashes, Mahsa Amini
#RIPDaCunha Since there was no column last week, this piece takes into account developments from the past fortnight. That includes...
Opinion: The Best of India at Cannes
It was ironic even back then to see campaigns like Ericsson’s ‘One Black Coffee Please’, Fevicol ‘Bus’ and Google ‘Reunion’...
The Cannes Obsession
The 70th edition of the International Festival of Creativity that draws advertising and marketing folks by the droves from across...
Opinion: The might of Indian creatives is not measured by Cannes Lions, but they also serve
There was an interesting point made by a veteran marketer recently. It was related to events like the Cannes Lions...
How a campaign can change perception – The story of ‘equal’ marketplace Cossouq
Cossouq.com bills itself as a ‘sensibly curated marketplace’ for skin, personal care and cosmetics. Its USP is that it promotes...
Weekend Rewind: Biparjoy, Adipurush, Djokovic, Ravichandran Ashwin, Mahsa Amini
#Biparjoy There’s no ‘joy’ in this development. The storm weakened into a severe depression, but still caused widespread destruction across...
Mind Your Language – An idea whose time has come
Most successful startups were born to solve a problem. So said many wise women and men. The founder of TechCrunch...
