Inaugural Clutter Cutters Marketer Awards: 15 Nominees, 3 Winners
The first edition of Clutter Cutters Marketer Awards 2023 has been announced. This is not a creative award. Well, not...
Opinion: The good, bad and ugly of social media – Which side are we on?
I met the editor of a national news channel – someone whose work I respect – with a concept a...
Opinion: MakeMyTrip tries to ride Mauka wave ahead of #IndVsPak match, falters
I was asked for my opinion this morning by a friend on the ad by MakeMyTrip on the front of...
Housing.com: Laying the foundation for the parr-fect pitch
When Housing.com’s ‘Parr Se Perfect’ campaign was being awarded at the IAA’s IndIAA Awards in Mumbai this September, Snehil Gautam...
Piyush Pandey: The man who made advertising Indian
Piyush Pandey, Chairman Global Creative and Executive Chairman, Ogilvy India, is not going anywhere. Starting January 2024, he will move...
The Acko Way: Pushing Boundaries, Welcoming Change
When Ashish Mishra started off at digital insurance player Acko in 2020 and wanted to hire a research firm, he...
Brands need competence and character; one without the other won’t work: S Subramanyeswar, MullenLowe Lintas Group
Delivering a keynote on ‘Effective Brand Communication & its Impact on Society’ at the World Public Relations Forum on September...
The print media will emerge stronger by our actions: Srinivasan Swamy, Chairman, Audit Bureau of Circulation
Srinivasan K Swamy, CMD of RK Swamy Limited, has been unanimously elected as the Chairman of Audit Bureau of Circulations...
Gini & Jony embarks on transformation journey, targets five-fold growth to Rs.1,000 cr
“There is no big (exclusive) kidswear brand in India as of now,” says Prem Ranjan, who took over as CEO...
How Britannia is adding zing to Ting Ting Ti-Ding
What explains the sudden infusion of freshness into some of the brands? From Good Day to 50-50 to Pure Magic...
