Ikigrow grows, driven by distribution, image and profits
“From detergents to soaps to deodorants (and more), I must have smelt some 30,000 fragrances in my career,” says Ranju...
Dukes to drive general trade expansion, propel innovation
Ravinder Agarwal was three when his father passed away in 1967. His brothers, the eldest of whom was 16, took...
How MakeMyTrip is riding India’s revived wanderlust
Nasdaq-listed online travel firm MakeMyTrip clocked revenue of US $593 mn (IFRS) in the year ended March (FY) 2023, riding...
RK Swamy Memorial Lecture: Of Indian civilisation’s global influence and role of communication
“How do we know about our heritage, our past? From what they (our ancestors) have left behind. Very sadly, we...
Shashi Sinha: Why the Industry Cheers his Lifetime
The Advertising Agencies Association of India (AAAI) honoured industry veteran and IPG Mediabrands India CEO Shashi Sinha with its annual...
BARC is like coalition government; managing diverse interests a challenge: Shashi Sinha at Print and Television Summit
While TV channels claim concurrent digital viewership numbers, a third party measurement will have a real impact on the growth...
Powered by Sunflower, Freedom Oil to Expand Footprint
P Chandra Shekhara Reddy has been with Gemini Edibles and Fats, the company that sells the Freedom brand of edible...
How UK retailer John Lewis won the world over
Century-old John Lewis and Partners is not a brand many in India have shopped from because the UK-based retailer and...
Mana Projects pushes the pedal on branding, eyes expansion
‘For 23 years, we have been doing the right thing,’ announces Mana Projects’ website. By that the company means ‘Right...
Cadbury Steals the Celebrations
The jury is still out on whether the best brand advertising in the USA is witnessed during the Super Bowl...
