Apps to download for reliable COVID-19 information
With the increase in number of COVID-19 cases in India, it has become important to stay updated about the disease...
Sports genre grows by 21% in week 13: BARC & Nielsen Report
BARC and Nielsen released the third edition of their insights into TV, smartphone and audience behaviour highlighting the changes during...
Brands send out their celebratory Easter messages to the world
After 40 days of fasting, the world joyously united to celebrate the auspicious festival of Easter and these celebrations and...
Brand Communications in times of COVID-19
COVID-19 came in like a sudden storm, leaving all companies with the need for a solid business continuity plan. Enough...
South GECs WK 13: Zee Tamil overtakes Star Vijay; Star Maa slips to 2nd position in Telugu
According to BARC Ratings of South GEC for week 13, the market has witnessed notable changes in the pecking order...
BARC WK 13: DD National leads the Hindi GEC Pay TV; DD Bharati secures the 6th spot in Hindi GEC Urban
According to BARC data of HSM NCCS All India (Urban+Rural) for week 13 and we see DD National leading the...
Food & Beverages witnessed the highest increase in FCT Share for Week 12
The COVID-19 pandemic has forced upon a lot of changes in the consumption behavior of the Indian TV viewing audience...
Time spent on smartphones increases by 12 % in week 2 of COVID Disruption: BARC Nielsen Report
The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing...
Brands this April Fools’ Day keep it light amid COVID-19
April Fools' Day, where people and brands becoming pranksters, This year as the coronavirus pandemic has created a havoc across...
Indian Music segment grew 8.3% to reach INR 15.3 Bn in 2019; Smartphone the choice to listen music: report
Who doesn’t enjoy music? It plays an essential role in our day-to-day lives, whether we are travelling to work or...
