Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot
Mumbai: Star Plus’ daily ‘Yehh Jaadu Hai Jinn Ka’ has been reaching new heights of popularity since its launch in...
ZEE5’s Super Family offers great engaging opportunity for both advertisers and consumers: Yogesh Manwani
ZEE5 India has launched ZEE5 Super Family which is an attempt to gamify the experience for fiction TV show viewers,...
Indians like their news on their phones: report
The media consumption landscape has changed tremendously in India. With great smartphone penetration and ample data availability with packages which...
Santoor Sandal & Turmeric tops Most Aired Campaign; MakeMyTrip is the Most Liked Campaign in Chrome Optimal+ Wk 46
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 46...
Vikram Tanna at StraightTalk 2019: D Tamil is our endeavor to become the destination for differentiated family entertainment
2nd Edition of Medianews4u’s Straight Talk, The Brand Stories, a regional brand summit; saw the Discovery top boss Vikram Tanna...
Brands bring out their best through campaigns for International Men’s Day Campaigns
The objectives of celebrating International Men's Day are set out in "The Six Pillars of International Men's Day" and include...
Rebranding of InterMiles has nothing to do with Jet Airways: Zameer Kochar
JetPrivilege, one of world’s most successful customer loyalty programme which gained popularity by awarding JP Miles to frequent flyers of...
Criminal Justice opened the gateway for BBC formats in India: Sameer Gogate on Out Of Love
Mumbai: With the increase in demand for original content across OTT and digital platforms the supply of original content too...
Hotstar’s Original Content strategy is not riding on just Indian adaptations of foreign shows: Gaurav Banerjee, Star India
Hotstar has launched its sixth Original show under Hotstar Originals Out Of love, which is the Indian adaptation of Doctor...
Brands capitalize Children’s Day to maximise engagement
Yesterday the day being of unlimited laughter, giggles and unlimited fun, Children’s Day is meant to be enjoyed to the...
