Business during Covid-19
The outbreak of the coronavirus has immensely shaken up the entire world, with schools, colleges, workplaces, malls, theatres and much...
India Inc Fights Coronavirus!
The rapid spread of the coronavirus and its hamper on the smooth functioning of business has been huge. The outbreak...
Responsible messaging by brands during tough Covid-19 times
Mumbai: The ongoing coronavirus scare has led the entire nation in a tough spot. Schools, Colleges, Offices all are been...
Television Premieres of Marjaavaan and Panipat clock great numbers
Little do people know about the real value television brings to the lives of Indians. Nothing binds an Indian family...
Content on Tata Sky Hits will not overlap with content on any of the OTT platforms or linear channels: Pallavi Puri, Tata Sky
Tata Sky recently launched ‘Tata Sky Hits’, which will feature some of the most popular, iconic and award-winning Hollywood television...
SPNI to discontinue Sony Mix and Sony ESPN; to go off-air from 31st March
Mumbai: Sony Pictures Networks India (SPNI) has decided to discontinue its Hindi music channel Sony Mix apart from sports channels...
Cricket is a big contributor to the overall user engagement levels for Fantasy Games: ESP Properties
Sports is a religion in India, the craze of any sport can be felt almost everywhere in India. From a...
E-Sports to be a part of mainstream entertainment in 2020: ESP Properties
Mumbai: In India, everybody is equally obsessed with sports, be it cricket, kabbadi or hockey and India has also emerged...
50 out of 70 brand endorsements were done by cricketers in 2019: ESP Properties
In a country like India where fans follow cricket like anything and then try to be their favourite cricketers by...
I hope that women don’t let distance get in the way of their dreams: Lucinda Barlow, Senior Director of Marketing for APAC, Uber
To celebrate the spirit of International Women’s Day, Uber announced its new marketing campaign, #WithinHerReach. The campaign aims to sensitize...
